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New statistics from Universal McCann, Time, Inc. and EmSense – a neuromarketing company – offer insights into how to make your iPad ads both effective and enjoyable.

The trio of companies studied 180 iPad owners using eye-tracking technology, surveys, one-on-one interviews as well as electroencephalography (EEG) readings to determine emotion and cognition. The research focused on iPad owners’ reaction to and cognition of ads as determined by sensors that monitored their brainwaves.

The goal was to provide some scientific insights – not just hype – into the iPad ad experience. Data was presented at the Ad Age Media Evolved conference in NYC.

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