Call it the “iPhone effect” or just Apple’s new obsession with the Rose God color, after introducing it on the iPhone 6S, but this change applies now to Macs, as well. Therefore, users who want a pink MacBook will spend $1,299 on the variant with a weaker processor, or they’ll add $300 and get the high-end model.

The 12-inch MacBook laptop has a height of 3.5–13.1 mm, a width of 280 mm, a depth of 196.5 mm and it weights 0.92 kg. “MacBook is the thinnest and lightest Mac we have ever made and it’s our vision for the future of the notebook,” was description of the new MacBook, offered by Philip Schiller, Apple’s senior vice president of Worldwide Marketing, who said that “Customers are going to love this update to MacBook, with the latest processors, faster graphics, faster flash storage, longer battery life and a beautiful rose gold finish.”



As we were saying, the laptop uses a 12-inch LED-backlit display with IPS technology, which has an aspect ratio of 16:10 and supports a maximum resolution of 1440 by 900 pixels, or 1280 by 800 pixels, or 1024 by 640 pixels. Inside, it houses the latest dual-core Intel Core M processors, which are available in two variants: 1.1GHz Intel Core m3 processor (Turbo Boost up to 2.2GHz) configurable to a 1.3GHz Intel Core m7 processor (Turbo Boost up to 3.1GHz) or 1.2GHz Intel Core m5 processor (Turbo Boost up to 2.7GHz) configurable to a 1.3GHz Intel Core m7 processor (Turbo Boost up to 3.1GHz). Both models have the new Intel HD Graphics 515 which will “deliver up to 25 percent faster graphics performance”, and 256GB or 512GB PCIe-based onboard flash storage, which launches applications faster.

In addition, both configuration support 8GB of 1866MHz LPDDR3 onboard memory and have a battery that lasts up to ten hours when browsing the internet using a wireless network. The built-in 41.4-watt-hour lithium-polymer battery is charged using the USB-C port and below the full-size keyboard, is a Force Touch trackpad with pressure-sensing capabilities.

Looking for a new gadget? How about a Drone? You know you want one!